ShowFleet's President and CEO, Michael Price
ShowFleet's President and CEO, Michael Price

Our President and CEO Michael Price was born and raised in the automobile industry, with a family-owned and operated car dealership. In his spare time, he and his brother Greg would pick up miscellaneous jobs. One of those jobs was as a carpenter for a decorating company in the trade show industry. To his luck, the first convention he worked was the Orange County International Auto Show.

While working on the Auto Show Floor, Michael saw a lack of quality in the vehicle preparation for the show. He decided that this was a great opportunity to exercise his passion for cars and do something he loves while filling a much needed void in the industry. Thus, in 1985 Professional Detailers was born.

ShowFleet's company story over the years

In its infancy, Professional Detailers consisted of a group of friends and family caravanning throughout the western United States to provide vehicle detailing services at various Auto Shows and events. After several years and blood, sweat, and tears the company expanded to 82 Auto Shows nationwide and over 500 events annually with a staff of over 40 full-time employees executing the work. After 35 years of business, Professional Detailers has evolved from a vehicle detailing company to a fleet management company. In 2016, Professional Detailers rebranded to ShowFleet to represent what we truly do. We manage fleets of vehicles at show and events.

With 35 years of experience, ShowFleet has become a fleet management company built exclusively for the automotive marketing industry. We specialize in vehicle logistics for advertising and experiential marketing agencies. With the most advanced and comprehensive solutions, our customer-centric approach and quality standards, we set the bar delivering the ultimate show experience with peace of mind. We at ShowFleet have distinguished our company by our commitment to service and quality workmanship. We are a dynamic and growing company expanding our capabilities every year. We have earned our reputation for excellence by our consistent high quality of service.

ShowFleet's company story over the years


To totally satisfy our customer by having well-trained, friendly people who offer the best in Fleet Vehicle Management. At every auto show and special event, we offer the best value and customer service in the industry.

The ShowFleet team is committed to providing the best Fleet Vehicle Management
ShowFleet guarantees a certified detailing team that exceeds professional standards


The Workmanship and Performance of our specially trained, certified Detailing Teams exceed the highest PROFESSIONAL standards. Our Competitive Prices are distinctly less costly and set the industry standards.


Since 1986 ShowFleet has been the leader in automotive fleet management for auto manufactures, ad agencies, marketing, and exhibit company. From 1 – 1000 vehicles we service auto shows, special events, commercials, photo shoots, vehicle ride and drive programs, and sporting events. We are experienced experts that remove the stress of managing vehicles at your event.

ShowFleet offers a variety of services to ensure the success of your production. Such as vehicle storage, transportation, pre and post event inspections, accessory de-contenting, key management, pre show staging, security, vehicle move-in and placement, detailing, dent removal, paint touch-up, add or remove fuel, design an installation of vehicle wraps and decals, vehicle repairs, vehicle move-out plus many more. Please ask about our custom programs that can be designed specifically for your needs.

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Phone: 949 460 0314


601 North Batavia, Orange, Ca 92868

Contact the ShowFleet team today for any inquiries